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3 Commonly Asked Questions in Review Emails

Larry VanDenHandel on December 17, 2019

With different companies and brands bombarding the public with marketing slogans and advertisements, it makes sense that 90% of consumers read reviews from their peers before making a purchase decision.

Because of that, it’s a no-brainer that you should ask for customer reviews and use them for marketing. From the perspective of prospects, what others say about your business or product is more believable than what your brand is declaring.

The question is how do you ask them for a review? What questions can you ask your customers? In this article, we’ll be showing you common questions brands usually asked customers to get reviews.

Company Reviews vs Product Reviews

Before going on further, let’s tackle first a common struggle for beginners — the question of whether to ask for company reviews or product reviews. Advanced review platforms like TrustSpot offer separate but similar features:

TrustSpot features: Collect Company Reviews and Product Reviews
Source: TrustSpot

So how do you choose between the two? It all boils down to what your brand is offering.

Collect product reviews if…

  • Your brand sells different products
  • Most of your products aren’t high-ticket items
  • You’re on large e-commerce sites like Amazon
  • The product is a newly released item

Collect company reviews if…

  • You’re a service-based business
  • You only have a few products
  • Your products are originally made
  • You’re selling high-ticket products
  • You’re new in the market

Of course, you’re free to collect both like how some online shopping sites do. But when asking customers for a review, especially in an email, you have to clear about what you would like them to review.

Questions to Use in Asking for Reviews

Now, let’s talk about the different types of questions you can throw at your customers when asking for a review as well as an example for each.

1. Fit Questions

Audi Mods, one of the 21,000 brands that use TrustSpot, provides cosmetic mods on Audi cars. As shown in their case study, their challenge was about gaining a foothold on the market. They intended to use customer reviews and when they discovered TrustSpot, they asked fit questions:

“How well did this [product] fit in your car? Did the color scheme look good?”

Asking fit questions fit businesses (no pun intended) like Audi Mods that have services or products that concern about fitting clothing or accessories. Of course, this only works if the review platform you’re using allows you to customize or change the contents of the emails you send.

Here’s what Audi Mods said about it:

Testimonial of Audi Mods about TrustSpot
Source: Audi Mods Case Study

2. Recommend to others

A classic example of this is what PayPal sends to its customers. The email PayPal sends is so easy to understand you can’t go wrong with it. It has a simplistic scale rating about how much a customer is willing to recommend PayPal to others.

Here’s their email:

PayPal email: How likely would you recommend PayPal to a friend or acquaintance?
Source: PayPal Email

If you’ve noticed at the end of the email, Paypal specified what would happen after a customer selects a response.

3. Ask for a few minutes or seconds

A common approach people use when asking for attention is asking for time. When a brand asks for a review, you’re basically asking a customer a little of his or her time to spend on doing just that. Observe this email from Tailor Brands:

Tailor Brands asking for a review
Source: Tailor Brands Email

As part of their strategy, Tailor Brands also prepared incentives for cooperating customers. If you would like the same, Lootly, a TrustSpot company, will be able to handle your needs.

Personalize According to Needs

However you do it, what’s important is that you personalize the questions according to your service or product. There’s no one-size-fits-all strategy for this. Feel free to experiment and see which type of question works best for your customers.

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